by Tara Hansen | Feb 17, 2025 | Consumer Behavior
People Stay Loyal to Brands That Help Them Become Who They Want to Be Every brand wants loyal customers. Businesses invest millions in loyalty programs, customer retention strategies, personalized marketing, and rewards systems designed to keep people coming back. Yet...
by Tara Hansen | Jan 21, 2025 | Consumer Behavior
Good Intentions Rarely Change Consumer Behavior Every brand wants someone to do something differently. Refill the prescription. Schedule the screening. Move the retirement contribution up a percentage point. Switch advisors. Most health and wealth marketing assumes...
