Research & Insights
Resources and research informed thoughts on content, behavior, and communication
How Personal Identity Shapes Brand Loyalty
Brand loyalty isn’t just about liking a product—it’s about how we see ourselves. People who don’t rely on products to express their identity are more open to switching brands, a powerful insight for marketers on targeting the right audience.
How to Build an Audience Through Personal Branding
74% of Americans say they are more likely to trust someone with an established personal brand. Learn how to build yours.
The Power of Online Reviews on Purchase Decisions
Star ratings and detailed testimonials influence consumer behavior. These snippets of feedback impact our decisions due to the psychological principles that guide human decision-making.
Promote Sustainable Consumer Behaviors by Harnessing the SHIFT Framework
Sustainability is a priority for consumers and an imperative for businesses navigating a world with finite resources. Yet, a persistent challenge remains: the gap between consumers’ attitudes and their actions.
The Science of Influence: How Social Media Influencers Shape Consumer Behavior
In the digital age, social media influencers have emerged as powerful figures in marketing, able to sway consumer decisions through their content. But what lies beneath their ability to influence millions of people?
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