by Tara Hansen | Feb 17, 2025 | Consumer Behavior
How Personal Identity Shapes Brand Loyalty Traditional marketing wisdom suggests that the stronger our connection to a brand, the more loyal we become. But new research from Liad Weiss and Robin J. Tanner challenges this notion, revealing surprising insights into how...
by Tara Hansen | Feb 6, 2025 | Brand Identity
How to Build an Audience Through Personal Branding Personal branding is the practice of marketing yourself and your career as a brand through various forms of media, such as social media, podcasts, websites, books, and public speaking. This form of storytelling allows...
by Tara Hansen | Jan 29, 2025 | Market Research
The Power of Online Reviews on Purchase Decisions Today, buying a product often starts with reading online reviews. Star ratings and detailed testimonials influence consumer behavior. These snippets of feedback impact our decisions due to the psychological principles...
by Tara Hansen | Jan 21, 2025 | Consumer Behavior
Promote Sustainable Consumer Behaviors by Harnessing the SHIFT Framework Sustainability is not a fringe consideration—it’s a priority for modern consumers and an imperative for businesses navigating a world with finite resources. Yet, a persistent challenge remains:...
by Tara Hansen | Jan 15, 2025 | Social Media
The Science of Influence: How Social Media Influencers Shape Consumer Behavior In the digital age, social media influencers have emerged as powerful figures in marketing, able to sway consumer decisions through their content. But what lies beneath their ability to...
