by Tara Hansen | Feb 17, 2025 | Consumer Behavior
People Stay Loyal to Brands That Help Them Become Who They Want to Be Every brand wants loyal customers. Businesses invest millions in loyalty programs, customer retention strategies, personalized marketing, and rewards systems designed to keep people coming back. Yet...
by Tara Hansen | Feb 6, 2025 | Brand Identity
You Don’t Build a Personal Brand. You Uncover It. Most people think a personal brand is something you create. Build a better logo. Find a unique voice. Post more often. Grow your audience. The research points somewhere else. Your personal brand already exists....
by Tara Hansen | Jan 29, 2025 | Market Research
How Your Reputation Outperforms Your Reach Why does a stranger’s two-sentence review outweigh years of carefully built brand messaging? Brands spend real money refining what they want people to believe. Then someone who has never met the marketing team writes a few...
by Tara Hansen | Jan 21, 2025 | Consumer Behavior
Good Intentions Rarely Change Consumer Behavior Every brand wants someone to do something differently. Refill the prescription. Schedule the screening. Move the retirement contribution up a percentage point. Switch advisors. Most health and wealth marketing assumes...
by Tara Hansen | Jan 15, 2025 | Social Media
Why People Trust Creators More Than Brands Every brand wants influence. Most assume influence comes from reach. That is why companies chase follower counts, celebrity partnerships, and viral moments. But influence has never been about visibility. It’s about trust....
