by Tara Hansen | Feb 17, 2025 | Consumer Behavior
How Personal Identity Shapes Brand Loyalty Traditional marketing wisdom suggests that the stronger our connection to a brand, the more loyal we become. But new research from Liad Weiss and Robin J. Tanner challenges this notion, revealing surprising insights into how...
by Tara Hansen | Jan 21, 2025 | Consumer Behavior
Promote Sustainable Consumer Behaviors by Harnessing the SHIFT Framework Sustainability is not a fringe consideration—it’s a priority for modern consumers and an imperative for businesses navigating a world with finite resources. Yet, a persistent challenge remains:...
