Brand ID & Design
Move. Love. Kove.
Developed the brand identity and environement for Kove Yoga, blending modern luxury with holistic wellness to create a visually cohesive and inspiring presence. The design encapsulates the studio’s mission of fostering connection and transformation through yoga.
Color Palette
This color palette is a celebration of inclusivity, thoughtfully designed to represent the rich diversity of skin tones found across the globe. By incorporating a harmonious range of warm, cool, and neutral shades, it highlights the beauty of individuality while fostering a sense of unity and belonging. Each hue is carefully selected to honor and reflect the uniqueness of different communities, creating a visual language that speaks to diversity, equality, and connection in every design it touches.
Individual Fonts
Mood Board
Environment
From concept to completion, we designed the Kove Yoga studio to embody a balance of warmth, flexibility, and fluidity. To create an inviting yet dynamic environment, we used black ceilings to visually lower the space and antique white walls for a clean, minimalist aesthetic. Warm lighting enhanced the soothing ambiance, while natural wood floors provided an elemental grounding, reinforcing the studio’s connection to mindfulness and balance. The result is a harmonious space where design and purpose meet, offering a tranquil setting for every practice.
Collateral
Print collateral seamlessly combines the aestetic of this timeless practice with a modern touch, reflecting the studio’s tranquil and holistic essence. Inspired by our mood board’s images of serene landscapes, flowing fabric, and minimalist line art, our designs evoke a sense of balance and introspection. The copy embraces a traditional tone—graceful, inviting, and imbued with wisdom—capturing the heart of yoga’s ancient traditions while speaking directly to the modern seeker.
