Live More Now Winter

Our Winter campaign for BUFF® was inspired by a legacy of innovation and adventure. Over 32 years ago, BUFF® revolutionized outdoor gear by inventing the tubular headwear category with the Original BUFF® product. Since then, they’ve consistently evolved alongside the outdoor industry, embracing cutting-edge fabric technologies while staying true to their heritage of quality and craftsmanship.

To capture the essence of BUFF®’s commitment to the outdoors, we crafted a strategy that celebrates their diverse product lineup—ranging from multifunctional headwear made with technical fabrics to hats, knit scarves, and gloves. This campaign is more than just showcasing products; it’s a tribute to the adventurous spirit and the enduring connection between BUFF® and the outdoor lifestyle.

For BUFF®’s Winter campaign sales materials, we seamlessly blended US-based photography with product information from their headquarters in Spain to create a cohesive and compelling narrative. Our process began with thoughtful product selection, ensuring a diverse representation of technical features, licensed collaborations, and the stories of key brand influencers. From there, we developed dynamic spreads that highlighted these elements, crafting a visual and storytelling experience that brought BUFF®’s innovation and adventurous spirit to life.

Event production demands a strategic blend of big-picture vision and precise execution, ensuring every detail aligns to create a cohesive and impactful experience. For BUFF®’s Winter campaign, we designed a standout presence at key trade shows, including The Running Event, Outdoor Retailer, and the Snowsports Industry shows.

Each booth featured custom metal hanger constructions, showcasing the products with an industrial yet polished aesthetic. Thoughtfully designed product display vignettes brought the technical features and brand story to life, while large, immersive graphic panels enclosed the space, creating a striking visual narrative. Together, these elements formed an engaging environment that highlighted BUFF®’s innovation, craftsmanship, and adventurous spirit, leaving a lasting impression on attendees.