adidas presents Home of Classics at JD Sports
Worked on behalf of adidas to produce Journey’s Destination Atlanta with HappyLucky.
Fashion Show with Lauren Jauregui
Drive awareness of the new JD Sports location inside Mall of America with high profile performance and current collection show case.
Live DJ Set
Support entertainment before and after the live performance with fashion show to keep the energy lifted.
Jumbotron Display Screen
A countdown to the live performance and fashion show took over the central jumbotron and all Mall of America signage (rotating) for the day leading up to the event.
The central stage at Mall of America comes with a built-in arena that spans three stories. We packed all of them.
Home of Classics Fashion Show
Bringing in a professional stylist and team to support the fashion show, the adidas Home of Classics collection was on display just in time for Back to School.
adidas Originals customization
Free custom lace charms with the purchase of a pair of adidas Originals shoes for the day of the performance.