adidas presents Goodbye Gravity with Finish Line
On Til Morning owner, Tara Hansen, worked on behalf of adidas with Happy Lucky the agency on record to produce the Goodbye Gravity brand activation for Finish Line loyalty members.
Escape Room Experience
Finish Line loyalty members and guests are treated to a one-of-a-kind space shuttle escape room experience.
Space Shuttle Escape Room
Groups with no more than 8 people are briefed into their mission, with unique roles, that promote collaboration.
AR Touchpoints
AR technology, QR codes, and smartphones are the cornerstone of this mission.
Boostronaut Appearance
In fact this suit was checked baggage on my flight, but this amusement park addition was the quintessential cherry on this party cake.
Product Installations
Inspired by space to use on Earth, the Ultraboost 20 Goodbye Gravity running shoes are key to this mission.
Space-Inspired Design
Essential to the escape room mission, guests are outfitted in a pair of shoes before embarking.