adidas presents Destination Atlanta with Journeys
On Til Morning founder, Tara Hansen, worked on behalf of adias to produce Journey’s Destination Atlanta with Starch Creative.
Lil Yachty headlined and concluded this day-long music and experiential festival.
Take Over Downtown
Transform the Georgia Freight Depot into an immersive light house.
A large tower in a prominent sightline created Instagram worthy, branded backdrops ideal for selfies and sharable moments, tying the consumer back to adidas and Journeys.
The Final Act
Around 2500 people decended on downtown for this memorable and unique moment.
Lela Brunet Murals
Living art walls seen upon entering Destination: Atlanta, Lela was creating this piece throughout the festival.
Living Art Wall
This second wall served as a live art-piece created throughout the day. Incorporated within the canvas, adidas backpacks and shoes became part of the mural and were later awarded to randomly selected guests for their participation when they utilized #destinationatlanta within their social feeds.