adidas presents Home of Classics at JD Sports

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Fashion Show with Lauren Jauregui

Drive awareness of the new JD Sports location inside Mall of America with high profile performance and current collection show case.

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Live DJ Set

Support entertainment before and after the live performance with fashion show to keep the energy lifted.

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Jumbotron Display Screen

A countdown to the live performance and fashion show took over the central jumbotron and all Mall of America signage (rotating) for the day leading up to the event.

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Multi-Level Arena

The central stage at Mall of America comes with a built-in arena that spans three stories. We packed all of them.

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Home of Classics Fashion Show

Bringing in a professional stylist and team to support the fashion show, the adidas Home of Classics collection was on display just in time for Back to School.

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adidas Originals customization

Free custom lace charms with the purchase of a pair of adidas Originals shoes for the day of the performance.