adidas presents Destination Atlanta with Journeys

ADIDAS DESTINATION ATLANTA DOWNTOWN

Star-studded line-up

Lil Yachty headlined and concluded this day-long music and experiential festival.

ADIDAS DESTINATION ATLANTA DOWNTOWN

Take Over Downtown

Transform the Georgia Freight Depot into an immersive light house. 

ADIDAS DESTINATION ATLANTA DOWNTOWN

Foam Tower

A large tower in a prominent sightline created Instagram worthy, branded backdrops ideal for selfies and sharable moments, tying the consumer back to adidas and Journeys.

ADIDAS DESTINATION ATLANTA DOWNTOWN

The Final Act

Around 2500 people decended on downtown for this memorable and unique moment.

ADIDAS DESTINATION ATLANTA DOWNTOWN

Lela Brunet Murals

Living art walls seen upon entering Destination: Atlanta, Lela was creating this piece throughout the festival.

ADIDAS DESTINATION ATLANTA DOWNTOWN

Living Art Wall 

This second wall served as a live art-piece created throughout the day. Incorporated within the canvas, adidas backpacks and shoes became part of the mural and were later awarded to randomly selected guests for their participation when they utilized #destinationatlanta within their social feeds.